360º Projections

Barneys x Jay Z

Joanie Lemercier

A collaboration with Joanie Lemercier and Romain Tardy: a 360º immersive video for the Barneys x Jay Z popup store in 2013.

The concept of the movie is based on a journey through time, light and space.
Starting from the underground and flying to the stars, it’s also a metaphor of Jay Z’s incredible career, and a tribute to New-York City.
Everything was shot in black and white, and composed with a lot of blending and heavy grain, to match the spirit of the collection.

Original concept: Romain Tardy & Joanie Lemercier
Directors: Romain Tardy & David Terranova
DOP: Rylan Morris Scherer
Sound Designer: Thomas Vaguie
Producer: Juliette Bibasse
Shooting Producer: Julia Kaganskiy
Video Production Company: Glass Embassy