360º Projections
Barneys x Jay Z
Joanie Lemercier
A collaboration with Joanie Lemercier and Romain Tardy: a 360º immersive video for the Barneys x Jay Z popup store in 2013.
The concept of the movie is based on a journey through time, light and space.
Starting from the underground and flying to the stars, it’s also a metaphor of Jay Z’s incredible career, and a tribute to New-York City.
Everything was shot in black and white, and composed with a lot of blending and heavy grain, to match the spirit of the collection.
The concept of the movie is based on a journey through time, light and space.
Starting from the underground and flying to the stars, it’s also a metaphor of Jay Z’s incredible career, and a tribute to New-York City.
Everything was shot in black and white, and composed with a lot of blending and heavy grain, to match the spirit of the collection.
![](https://freight.cargo.site/t/original/i/331a507be0e05aab3cf8cc9a2a92edde93e2dbfcdecded861fc50c28a3836a9a/Barneys-JayZ-2473.jpg)
![](https://freight.cargo.site/t/original/i/0f8eb75cf11f0842aeb61d85b9bdd24252091a42b9fd0ab12591001afb1606d6/Barneys-JayZ-2485.jpg)
![](https://freight.cargo.site/t/original/i/d33e13897a2e86315c8b9d856c15b6934e0d4b93656f2455224e4eae0aa64536/Barneys-JayZ-2498.jpg)
![](https://freight.cargo.site/t/original/i/26b478008acde36fea4a6f91182bf1e3ba69a06b1048b7d194e85260965800c7/Barneys-JayZ-2500.jpg)
![](https://freight.cargo.site/t/original/i/f7f7d35cd15e5814fdc5605274f71499246b9ce2f249cf17c47bd0e5bc740c12/Barneys-JayZ-2505.jpg)
![](https://freight.cargo.site/t/original/i/6e8848b403732e68f01e1a93ab76ec79044425a9874f6094c043718b5a828f41/Barneys-JayZ-2518.jpg)
![](https://freight.cargo.site/t/original/i/ba983dd2f1764af8c1318385bd92a058bf24eb5d48086b7c7429afca61499d0f/Barneys-JayZ-2552.jpg)
![](https://freight.cargo.site/t/original/i/b0e0efe5275c15ad7823522fa015c68467cf89a575d9ddbecd56ac0dae3daf33/Barneys-JayZ-2476.jpg)
Original concept: Romain Tardy & Joanie Lemercier
Directors: Romain Tardy & David Terranova
DOP: Rylan Morris Scherer
Sound Designer: Thomas Vaguie
Producer: Juliette Bibasse
Shooting Producer: Julia Kaganskiy
Video Production Company: Glass Embassy
Directors: Romain Tardy & David Terranova
DOP: Rylan Morris Scherer
Sound Designer: Thomas Vaguie
Producer: Juliette Bibasse
Shooting Producer: Julia Kaganskiy
Video Production Company: Glass Embassy